PO ISE Standards Manual

The PO ISE brand represents a program whose purpose is to put people and their diversity and needs at the centre.

The symbol represents a hand made up of stylised human figures and the “right” sign as the basis, giving the notion that it is being done correctly and for the good of people. This representation can not only be immediately perceived, but conveys positive and motivational energy in a way that appeals to a service provided from people to people. Due to its graphic and semiotic nature, it allows us to create a graphic universe that is very memorable and easy to apply in alternative media (e.g. motion graphics).

The use of a spectrum of cheerful and vivid colors mirrors diversity in society. The union of the elements in a unique form (the hand) represents the Inclusion of people, not only in the essence of Social Inclusion but also of inclusion through Employability. However, there is a predominance of green and blue colours, institutional colours associated with the contexts of the programmes and support frameworks of the European Union and the Portuguese Government.

The typography in the brand is robust in order to convey the seriousness / importance of the Program. Being elegant, modern and sober, its slightly rounded shapes give it more humanity. When used outside the brand is a very extensive typographic family, allowing a wide range of usage options thus reinforcing the graphic signature of the brand.

See the document in the sidebar.